Healthcare Copy:

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Sales Sheet for Bright Choices (Going to Corporations):

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Are you having fits over the one-size-fits-all healthcare solution?

Chances are your answer is yes. Why, because your employees have different needs and therefore need different policies. A son with asthma needs to see a doctor often. A young single person, who doesn’t go to the doctor much, wants to spend as little as possible on premiums. If an employee’s doctor doesn’t take insurance, what policy is good for her?
You either have to pass on coverage or pass the costs on to your employees.

Bright Choices: Options everyone can live with.

Finding the right policy is about combining the right features of plans for that particular person. Whether you’re a company with 100 employees or 1000, salaried or hourly, Bright Choice policies can be shaped to your needs. How do we make sure it’s the right fit. It starts with the employees. They shop from your menu of features offered from our online store.

How it works: As simple as online shopping.

Your employee has a set amount of money to spend. They go to our online store at the Bright Choices website, where they’re guided to personalize their benefit selections. With online or phone support, they pick and choose health benefits that give the right coverage at a cost that won’t make them ill.

Bright Choices: Not just brighter but a lot more choices.

While most other companies may offer healthcare coverage, plus dental, life and long term disability, our offerings go way beyond. We give several options for life insurance, there’s term, there’s several for long term policies and several for short-term disability’s. What’s more, we cover critical illness, accident, telemedicine, wellness coverage, and even “pet” coverage. More options mean getting more employees what they need.

Whether it’s 3 people families, young singles, or mature adults you can save them hundreds. (See the chart and graphs pictured).

Bright Choices: Means financial smarts for your company.

Don’t just take our word, look at the numbers (a case study of cost to a sample company without BC and with BC)

With numbers like that it kind of narrows the choices:

To Bright Choices.

Call for more information: 1-800-000-0000

HEALTHCARE

We’re not doctors. But at Block & DeCorso, we know all about talking to patients. Our experience with healthcare companies is significant, varied, and successful—including numerous communications efforts for New Jersey’s premier healthcare system. Could your company’s marketing program use a check-up?

CASE STUDY: ATLANTIC HEALTH SYSTEM

A Medical Breakthrough

Three of New Jersey’s most prestigious hospitals —Morristown Memorial, Overlook, and Mountainside—had joined together to form the state’s first healthcare system. Block & DeCorso was brought in to brand the new Atlantic Health System and launch it publicly.

The wave logo and accompanying theme line The Wave of the Future in Health Care served as core branding elements of the multimedia campaign. The simple strength of the idea also had the flexibility to work across a wide range of uses, including co-branding promotions that allowed the hospitals to maintain their local identity.

Atlantic Health System has become a highly recognized symbol of quality care. The individual hospitals, meanwhile, have achieved numerous cost efficiencies, leaving their bottom lines looking a lot healthier.

CASE STUDY: GREEN HILL

The Competition Was Strong. The Campaign Was Stronger.

Green Hill, a 130-year-old nonprofit senior living-facility was facing an onslaught
of new competitors, including such giants as Marriott Brighton Gardens.

Block & DeCorso re-positioned Green Hill for a more upscale, more demanding audience, offering New Styles of Senior Living with a Care-for-Life Guarantee. The integrated marketing campaign was directed both at seniors and especially their children and included print, PR, direct mail components, a PowerPoint presentation used in educational seminars, and a strong emphasis on search engine optimization.

The results: An 800% increase in website traffic that helped Green Hill pre-sell more than 50% of its new units in less than two months. Not bad for a 130-year-old.

BUSINESS-TO-BUSINESS

How do businesses reach other businesses? Well, that’s our business. Block & DeCorso’s extensive B2B experience includes companies that were looking to maintain their leadership position, as well as companies that were looking to get there. B&D delivers strategically driven, creatively inspired campaigns that are anything but business as usual.

CASE STUDY: PITNEY BOWES

How Do You Replace a Sales Force?  Creatively.

Despite nearly 100 years as the leader of the mailing services industry, Pitney-Bowes was vulnerable. The unexpected departure of a regional sales team had left the company undermanned and unable to properly service their clients.

And the competition knew it.

Block & DeCorso was asked to create a direct mail campaign that would both appeal to the loyalty of existing clients and generate interest among new clients. The timing was urgent and Pitney Bowes was demanding a response rate of more than twice the industry standard. Our dimensional “Missing the Boat” mailer exceeded client expectations both for its rate of response and, more importantly, for its impact on client retention.

Pitney Bowes subsequently assigned B&D a major portion of its advertising—the reward for creativity well done.

CASE STUDY: CROWN ROLL LEAF

The Industry Leader Starts Acting Like One

Crown Roll Leaf was a leading innovator of commercial holograms and hot stamping foils. Only no one knew it. Crown was viewed as a small-time operation—making it hard to compete for the most prominent and profitable accounts.

In addition to a new brand-building advertising campaign, Block & DeCorso developed two key sales tools: A videotape tour of Crown’s state-of-the-art facilities; and The Hot Stamping Foil Guide, the industry’s first authoritative guide to holographic, metallic, pigment and other foils.

The results were spectacular: revenue increased by an astonishing 900% and the company expanded its operations to over 50 countries. Crown was selected as the holography supplier for numerous high profile accounts, including Aquafresh toothpaste and the Olympic Games, establishing itself as one of the industry’s most prominent companies.

EDUCATION

Marketing within the educational arena is a test for any agency. But this is one test we don’t have to cram for. With years of experience in the field, Block & DeCorso has both the depth of perspective and creative sensibility needed to increase enrollments for any institution of higher learning. Ready to be at the top of your class?

CASE STUDY: THOMAS EDISON STATE COLLEGE

Old School. New Direction.

Well into its fourth decade, Thomas Edison State College is one of the country’s oldest and most respected colleges designed specifically for adults. However, times change. TESC called on Block & DeCorso to help boost enrollment for its online and distance learning programs.

The advertising campaign targeted different psychographic segments by featuring prominent TESC graduates, and concise motivational imperative: Fulfill Yourself, Enrich Yourself, and Inspire Yourself.

And inspire they did. The integrated communications program (print, TV, online, outdoor) helped Thomas Edison State College exceeds its enrollment goals by 25%. Who says you can’t teach an old school new tricks?

CASE STUDY: SMITH & SOLOMON

Shifting the Marketing Campaign into High Gear.

Nearly 70% of all goods in the U.S. are transported by truck. As baby boomers retire, the industry faces a critical shortage of drivers—presenting Smith & Solomon, a leader in commercial driver training, with an exceptional opportunity.

Block & DeCorso drove Smith & Solomon’s multi-state expansion with a campaign based on the theme Training that Goes the Extra Mile!, rolled out across radio, print, outdoor, point-of-sale, and PR. The PR component proved especially successful, gaining press coverage on Fox News, CBS, and the Newark Star Ledger.

Smith & Solomon has not only filled its classrooms, it is now a leading trainer for such corporations as UPS and PSE&G. It looks like nothing but open road ahead.

FINANCIAL SERVICES

Credibility, trust, and experience are the pillars on which the financial services industry is built. And exactly what financial services firms look for in a marketing partner. Block & DeCorso offers expertise across a wide range of companies—a track record of asset-building success you can take to the bank. Or the broker. Or the money manager. Or…

CASE STUDY: PGB TRUST & INVESTMENTS

Small Bank Attracts Big Money

Regional player Peapack-Gladstone Bank was looking to establish an identity for its wealth management division, PGB Trust & Investments. The challenge was significant: lure affluent individuals away from the long-established, better-known financial institutions based in New York City.

Block & DeCorso’s delivered a two-tier strategy that a) positioned PGB as a long-term trusted advisor, and b) created a personal connection with the target audience. The advertising campaign—print, online, and radio—showed an understanding of wealthy individual’s frustration with financial complexities: “My husband left me a fortune. Unfortunately.” and ”Rock climbing keeps me young. Investment decisions age me.”

In less than two years, PGB Trust & Investments grew assets-under-management by almost $500 Million—and the value of its name by even more.