I started in fashion; art directing shoots: for Ralph Lauren; Lady Manhattan; and Van Heusen among others. With a keen eye for design, but an innate talent for the unique idea, I went on to do award-winning work for Cuisinart, Purolator Courier, Frito-Lay, Diet-Coke, Subaru, Belmont Park, Major League Baseball and much more. I’ve helped other types of clients change their image and grow their businesses. My expertise includes consumer services, consumer package goods, and B2B. In addition, financial services, retail, and healthcare are among my other areas of expertise.

Whether it’s ideas for a website, TV spot, radio or a hangtag, my approach is always different. While some marketers think, they know their clients’ needs even before they meet them. I come to the table with a blank slate. I want to know every aspect of their business. What the products are, how they are made, who the competition is, what the market is looking for, and what the market should look for.