From The Roots Of Great Advertising To Re-Rooting For The Web
“So I crawled out the window and stood on the ledge, and didn’t come in until the client bought the campaign”…from the bull dog antics of creative icon George Lois, through the 10 principles of Bill Bernbach, the lecture I gave at CCNY was an odyssey of creativity in advertising.
Traveling in time from the Madmen 60’s through the gem creative ads of today. Then the lecture leaped into the web, where the cosmos of limitless possibilities exist. Where tempting techno graphics competes with down to earth “friendly social” branding. Read more
Remember? Or ever really sell? Sometimes we read about a viral video which sounds intriguing, so we google-it, Youtube-it. After viewing (2-3 minutes), do we laugh? Smile? Facebook it? Like it? Share it? Trash it?