“So I crawled out the window and stood on the ledge, and didn’t come in until the client bought the campaign”…from the bull dog antics of creative icon George Lois, through the 10 principles of Bill Bernbach, the lecture I gave at CCNY was an odyssey of creativity in advertising. Traveling in time from the […]
We see a lot of TV ads from the couch. Do we notice? Do they make us laugh? Smile? Remember? Or ever really sell? Sometimes we read about a viral video which sounds intriguing, so we google-it, Youtube-it. After viewing (2-3 minutes), do we laugh? Smile? Facebook it? Like it? Share it? Trash it? In […]
Having the background of a Creative Director in several creative ad agencies I’ve had the good fortune to be involved in the creation, design and production of many TV commercials. Some award winning some not, but it has given me insight into story-board design, casting, production techniques, and special effects. In other words, the inside […]